Headshot of Nicole Tabak, a young white woman with a kind, open face and shoulder-length light brown hair.

Hi, I'm Nicole!

I’m a Boston-based writer, content creator, and social media strategist. I’m also a dog mom and occasional yogi. I talk a lot about self-care and wellness on the internet.

I write a weekly newsletter to over 1.7k subscribers called Social Media Detox featuring curated industry articles and self-care tips for marketing professionals and content creators.

I’m also a freelance content creator, writer, and social media/communications strategist – now accepting new clients!

What I can do for you

content creation + strategy

With 5+ years of experience running social media accounts, I know content inside and out. I’ll help you through crafting the perfect post for each social platform. I believe in connecting brands to their audiences through honest, relatable content – not just a viral stunt. I can help create overall strategies, craft branded posts, and help your brand shine on social.


Whether it’s a blog post, a promotional email, a research article, a press release, or a news story, I’ll be sure to get your story across to your readers. I’ve written brand content and journalist stories with 7+ years of writing experience.

speaking + education

I speak about empathetic marketing and mental health for content creators, as well as general marketing strategy. I believe that creators are more than just the work they produce. through my holistic marketing lessons, I teach creators how to crush their game without burning out from the hustle.

Want to collaborate?