Social Media + Communications

About Me

I'm Nicole. I'm a publicist turned social media strategist.

Things I love

The excitement of building a brand, a moving artistic experience that says with you, feeling strong in a workout class, lifting people up who are doing good things, + the look on my pup's face when I come home after a long day

Things I don't love

Boring brand social media content, bugs with lots of legs (mainly spiders), people who aren't honest, The Catcher in the Rye, + pickles

Things I can do for you

Content Creation

Social Media Strategy + Analytics

Publicity + Media Relations

Writing, Copyediting + Internal Communications


What I've Done (so far)

Content Strategy

Increased B2B software company Instagram following by 400% over 9 months through organic strategy

Implemented live-stream campaign for Broadway opening night and premiere party to over 19k followers

Increased personal Twitter following by 200% in 4 months through organic strategy

Content Creation

Full-stack content creation in Photoshop, Lightroom, Illustrator, InDesign, HTML/CSS, copywriting, + Canva

Google Analytics and Adwords certified

Well-versed in long-form and short-form content in APA, MLA, and Chicago styles

Frequent social media auditor and researcher of audiences, hashtags, trends, and analytics

Public Relations + Communications

Secured press placements for a world-renowned orchestra in national outlets
including The New York TimesNPR, and The Boston Globe

Assisted publicity efforts for Boston's 4th of July celebration broadcast through Bloomberg Television

Quoted in Meltwater on how to handle internal communications during a crisis (May 2020)


Contact Me

  • LinkedIn - Black Circle
  • Twitter - Black Circle
  • Instagram - Black Circle

© 2020 Nicole Tabak